Already built for HaadMD

I spent the last 19 hours building a way for HaadMD to make an extra $200k per month from the audience it already has, without adding to your week.

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Three things costing HaadMD patients right now

01 · The link in bio

Six links in a link tree, and one of them is another company

The assessment, the discovery call, YouTube, TikTok, a men's health partner and a supplement discount. Someone who's just watched a video and wants to know if this is for them has six places to go, so most of them pick none.

Fixed by One link, one page, one action: apply.

02 · The website

Two doors and no aim: order the assessment or book a call

Every page offers "Get started, order your assessment" and "Book a complimentary discovery call" side by side. The visitor has to decide what they're ready for before anyone has told them what any of it does for them.

Fixed by A single video that makes the case first, then one application that ends in a conversation with Dr Haad.

03 · The price

$950 is on the page, and nothing above it is

The price gets read before the value is understood, so the assessment is judged as a blood test and compared with cheaper ones. The only step up is a $395 a month plan that sits behind "by invitation". There are no ads driving people to any of it.

Fixed by A designed 12-month program with no price on the page, sold on the call, and a VSL that ads can point at.

Before the deliverables

Four things I noticed
before I built anything.

01

The problem

The most you can buy from HaadMD is a $950 test.

You have 18,200 followers on TikTok alone, plus YouTube and Instagram, and videos that explain hard topics clearly. The best thing any of them can buy is a one-off assessment. The plan that follows it is priced at $395 a month, sits behind an "invitation only" line, and nothing on the site tells anyone how to get invited. So the ceiling stays where it is, and every dollar above it costs you another hour of your time.

  • Longevity Assessment$950
  • Executive Concierge plan$395/mo
  • 3-month Reset programsnot listed
  • A 12-month partnership, sold on a callnothing here

Highest price on the site: $3,950 a year, behind an invitation. And it costs you the time of qualifying every person yourself.

02

The model

The medicine stays exactly the same. What changes is how the next step is offered.

Right now the assessment is the product, and what comes after it is left for the patient to ask about. The model I build sells the whole year up front. One page explains the problem and the way you solve it, people apply, and the ones who fit get a conversation with you. You still do the 60-minute consults you already do. They're just booked by people who came in knowing what the year looks like.

TodayA $950 test, then a plan you have to ask aboutSix links, two doors, price on the page
The modelA 12-month partnership, applied for and sold on a callSame audience, same doctor, same clinic

The model, in one line

03

The math

The same audience, at a price that matches what they're actually buying.

Someone paying $950 is buying a set of results. Someone paying for the year is buying a doctor who knows their history, four rounds of testing that show what changed, and a person to call when something's off. For a professional in their forties who's losing their edge, that's worth many times the price. Ten of those a month from an audience your size isn't a stretch.

18,200+TikTok followers alone, before YouTube and Instagram and before one dollar of ads
10 / monew members from the funnel, an assumption we'll check on the call
$75,000a month at $7,500 a year each. The $200k figure is the ads-on version of this.
04

The objection you're already forming

"That sounds like a lot more work." It's mostly the consult you already do.

Done badly, a membership means more one-to-one time. Done properly it's the quarterly 60-minute review you already run after every assessment, one live group call a month where you answer questions once instead of forty times, and a coordinator handling the draws, the tracking and the check-ins from a template you approve. The extra hours are a few a week, and every new member comes in already convinced.

  • 4 × 60 mina year per member. It's the consult you already give after each assessment.
  • 1 × 60 mingroup call a month, one Dark Horse each time, questions answered live
  • 0scheduling, chasing or logistics. Your coordinator runs those.

So instead of explaining it, I built it. The offer, the VSL, the confirmation page and the script you'd record, all below.

See what's built

Here's the whole model,
already built:

The high-ticket offer01
The funnel02
VSL script01

Case studies

ROAS is return on ad spend: the money that comes back for every $1 spent on ads. A 10x ROAS means $10 back for every $1, or $10,000 from $1,000 and so on.

Book a call

A 20-minute discovery call. No plan and no price on it, just whether this model is real for HaadMD. If it is, the plan comes on the second call.

Book a call