Already built for HaadMD
The assessment, the discovery call, YouTube, TikTok, a men's health partner and a supplement discount. Someone who's just watched a video and wants to know if this is for them has six places to go, so most of them pick none.
Fixed by One link, one page, one action: apply.
Every page offers "Get started, order your assessment" and "Book a complimentary discovery call" side by side. The visitor has to decide what they're ready for before anyone has told them what any of it does for them.
Fixed by A single video that makes the case first, then one application that ends in a conversation with Dr Haad.
The price gets read before the value is understood, so the assessment is judged as a blood test and compared with cheaper ones. The only step up is a $395 a month plan that sits behind "by invitation". There are no ads driving people to any of it.
Fixed by A designed 12-month program with no price on the page, sold on the call, and a VSL that ads can point at.
Before the deliverables
The problem
You have 18,200 followers on TikTok alone, plus YouTube and Instagram, and videos that explain hard topics clearly. The best thing any of them can buy is a one-off assessment. The plan that follows it is priced at $395 a month, sits behind an "invitation only" line, and nothing on the site tells anyone how to get invited. So the ceiling stays where it is, and every dollar above it costs you another hour of your time.
Highest price on the site: $3,950 a year, behind an invitation. And it costs you the time of qualifying every person yourself.
The model
Right now the assessment is the product, and what comes after it is left for the patient to ask about. The model I build sells the whole year up front. One page explains the problem and the way you solve it, people apply, and the ones who fit get a conversation with you. You still do the 60-minute consults you already do. They're just booked by people who came in knowing what the year looks like.
The model, in one line
The math
Someone paying $950 is buying a set of results. Someone paying for the year is buying a doctor who knows their history, four rounds of testing that show what changed, and a person to call when something's off. For a professional in their forties who's losing their edge, that's worth many times the price. Ten of those a month from an audience your size isn't a stretch.
The objection you're already forming
Done badly, a membership means more one-to-one time. Done properly it's the quarterly 60-minute review you already run after every assessment, one live group call a month where you answer questions once instead of forty times, and a coordinator handling the draws, the tracking and the check-ins from a template you approve. The extra hours are a few a week, and every new member comes in already convinced.
So instead of explaining it, I built it. The offer, the VSL, the confirmation page and the script you'd record, all below.
See what's builtROAS is return on ad spend: the money that comes back for every $1 spent on ads. A 10x ROAS means $10 back for every $1, or $10,000 from $1,000 and so on.
A 20-minute discovery call. No plan and no price on it, just whether this model is real for HaadMD. If it is, the plan comes on the second call.
