Already built for HaadMD
The most anyone can buy is a $950 test or a $395 a month plan, with nothing built to sell anything bigger.
The cost18,200+ TikTok followers and the top of the ladder is $3,950 a year. Ten buyers a month at $6,000 would be $60,000 a month the audience can't spend today (illustrative).
Two of them go to other companies. Most people who watched a video pick none.
The costEvery click that leaves is a lead that never reaches the assessment or the call.
Order the assessment or book a call? Both sit side by side and neither says which is for you.
The costSomeone not ready to spend $950 blind doesn't book the call either, so both doors go unused.
The $950 is read before the value is understood.
The costThe assessment gets judged as a blood test and compared with cheaper ones, so fewer people get as far as a conversation.
ROAS is return on ad spend: the money that comes back for every $1 spent on ads. A 10x ROAS means $10 back for every $1, or $10,000 from $1,000 and so on.
A 20-minute discovery call. No plan and no price on it, just whether selling a high-ticket offer makes sense for HaadMD. If it does, the plan comes on the second call.
